Lou Sims: Papercraft Artist, Designer, and Blogger!

Hi, I’m Lou Sims (sometimes misspelled as Lou Simms), a UK-based papercraft artist, designer, and creative guide.

In 2026, my creativity sits at the intersection of hands-on making and product development leadership. Over a decade in the craft world has taught me that true creativity is about joy, curiosity, and intention - not deadlines or trends.

What began as a handmade Christmas has grown into a journey of personal expression, design, teaching, and collaboration. I create both professionally — helping shape and guide new products at Personal Impressions — and personally, making the projects that spark my own imagination at home. Both sides of my creative journey feed each other, and I love sharing that process with you..

My Blog

This space has grown alongside my journey, evolving from project snapshots to a creative home where inspiration and ideas meet community. It’s a place to explore, reflect, and connect with others who love making. I even wrote a post about why blogging still matters to me, which you can find here … here ...

My Creative Path

From 1st March 2026, I step into the role of Head of Product Development at Personal Impressions, while continuing to lead content creation and creative education. For the past year, I’ve been shaping product concepts, guiding launches, and contributing to brand direction — and this new title reflects a role I’ve already been growing into, built on trust, experience, and a love of craft.

Alongside professional work, I design independently and collaborate with other creatives and brands to build the craft community. Seeing someone else bring my designs to life in their own way is just as rewarding as launching them myself.

I’m also getting back to making videos for my long-neglected YouTube channel — not for followers or views, but because some ideas are easier to share visually.

Turning 60 in January reminded me that life is still full of opportunities. With experience comes perspective, and with perspective comes the confidence to be authentic, kind, and occasionally marmite.

Here’s a video that explores my creative approach and how I’ve found my own voice. Some things have evolved since then, but the ideas about curiosity, play, and finding joy in creativity still guide me.

Over the years, I’ve collaborated with many brands and shared my passion on TV, and in 2022 I launched my own line, Shady Designs — experiences that continue to shape my creativity today.

What You Can Expect in 2026

✨ Thoughtful inspiration — projects that spark curiosity and joy.
✨ Tutorials and creative ideas — both professional and personal creations.
✨ Collaboration and community — celebrating and uplifting fellow creatives.
✨ Authentic sharing — teaching, designing, and creating from a place of joy.

Let’s Stay Connected

I’d love for you to join me on this creative journey:

YouTube

Pinterest

Instagram

Facebook

Thank you for visiting. Whether you’ve been here since the early Shady Designs days or you’re new in 2026, I hope you leave inspired to create something that’s truly yours.

With love & creativity,

Lou x x x